Shaping the next frontier of sustainable Agriculture.

Founder & CEO

Evert is a seasoned agtech strategist and market access experts with over 20 years of regulatory experience. He combines sharp strategic insight with hands-on operational experience, drawing from a career that spans industry giants and startup disruptors alike. Whether leading REACH initiatives, managing due diligence programs, or navigating sustainability and certification frameworks, Evert brings clarity, credibility, and a global network to the table.

Worked with: Koppert, SGS, CABI, VitalFluid, Zymofix, RekaSoil, BioArmix,...

Areas of expertise: Regulatory affairs, business development

Superpowers: Strategic market navigation, stakeholder management, exponential thinking

Location: Belgium

Fun Fact: Evert has walked fields on five continents. From banana plantations in Uganda to strawberry trials in Spain, always asking the same question: “How do we scale this sustainably?”

Interim COO

With over two decades of consulting experience in the horti- and agrifood industries, Hans brings sharp strategic insight and a knack for scalable growth models. As Interim COO at We Are Hey, he leads operational strategy and execution, helping agritech innovators scale sustainably and globally. From lean startup thinking to exponential organizational design, Hans supports breakthrough technologies in crop resilience and control.

Worked with: Hillenraad Partners, Koppert Biological Systems, Bioline Agrosciences, BioFirst Group

Areas of expertise: Business Development, Market Intelligence

Superpowers: Strategic positioning, business model innovation, scaling sustainable impact

Location: Netherlands

Fun Fact: Hans once helped design a business model for an agritech startup in 48 hours during a hackathon - and they landed funding within a week.

Interim Commercial Director

With 35+ years of leadership in the agribusiness sector, Fulvio is the go-to expert for strategic expansion and commercial growth. At Heyfever Consulting, he helps companies unlock new markets, optimize growth strategies, and build sustainable partnerships that scale. From seed breeding to crop protection, he’s seen, and grown it all.

Worked with: Syngenta, Novartis, Monsanto, Top Seeds International, Limagrain

Areas of expertise: Business Development, Market Intelligence

Superpowers: Global expansion, partnership building, strategic M&A

Location: Italy

Fun Fact: Through his company InnovateToGrow, Fulvio has helped a Japanese seed company navigate the acquisition and integration of three companies, driving strategic growth and expansion.

Senior AgTech Development Advisor

With 38+ years in the field of Biopesticides and Biostimulants, Manuele has led R&D and regulatory initiatives across continents. At Heyfever Consulting, he advises startups, NGOs, and multinationals on navigating regulatory hurdles and fast-tracking product registration. From formulation to field trials, Manuele brings global expertise and razor-sharp technical know-how.

Worked with: Aphea.bio, AgraQuest, Bayer CropScience, CABI, YST Group

Areas of expertise: Product Development, Regulatory Affairs

Superpowers: Global registration strategy, IPM implementation, biocontrol R&D

Location: Italy

Fun Fact: Manuele has helped launch over 30 biological products, and still gets excited every time a field trial confirms success.

Senior Market Intelligence Advisor

Maurits brings deep market insight and analytical skills from two decades in agribusiness. He helps clients uncover actionable intelligence and make bold, confident decisions. Whether it’s competitive positioning, demand mapping, or pricing analysis, Maurits delivers clarity where others see complexity.

Worked with: De Ruiter Seeds, Monsanto, Koppert Biological Systems, Dümmen Orange

Areas of expertise: Market Intelligence

Superpowers: Strategic decision-making, data-driven insight, trend spotting

Location: Netherlands

Fun Fact: Maurits is a mentor at Rockstart Ventures, an early-stage investor and accelerator specializing in sustainable impact and AgriFood, helping emerging startups grow and scale for a better future.

Senior Scientific Advisor: Biostimulants & biopesticides

Iñaki is a seasoned expert in agricultural biotechnology with over 15 years of experience. Specializing in mycorrhizal research, biostimulants, and biopesticides, he’s dedicated to helping agritech companies develop and scale sustainable biological solutions. At Heyfever Consulting, Iñaki advises on everything from product development and validation to industrial-scale production, focusing on creating high-performing, scientifically backed products that thrive in the competitive agritech landscape.

Worked with: Koppert Biological Systems, Kimitec, MycoIntech, Timac Agro

Areas of expertise: Product & Production Development

Superpowers: Expertise in scaling biostimulants and biopesticides from research to commercial application

Location: Spain

Fun fact: Iñaki founded MicroNeoX, where he leads groundbreaking mycorrhizal innovations that promise to revolutionize crop production methods.

Manager of Regulatory Affairs

Michelle brings over 20 years of experience in global regulatory affairs, guiding companies through evolving compliance landscapes. From Brazil to Thailand, she’s helped launch over 20 products across 30+ countries. At Heyfever Consulting, she streamlines regulatory approvals and helps clients gain fast, compliant access to global markets.

Worked with: Anthesis Group, BiOWiSH Technologies, Azotic, GreenA, Reka Soil

Areas of expertise: Regulatory Affairs

Superpowers: Cross-border compliance, documentation strategy, regulatory negotiation

Location: United States

Fun Fact: Michelle once turned a product’s regulatory process around in under 90 days—just in time for peak season.